Smash Cut

Are you sick of seeing those ludicrously-overproduced, hyper-slick, celeb-fronted, totally-nonsensical fragrance commercials that basically hawk perfumes without ever letting you know anything about the scent itself?

Well, critically-acclaimed, forever-on-the-lam director Roman Polanski must’ve been fed up with them too, because he’s made a short film (along with artist Francesco Vezzoli) that ridicules those kinds of all-out-hype media that force-feed luxury items down the gullets of the masses. Under the not-so-subtle title of “Greed,” the faux-fragrance commercial features thesp lovelies Michelle Williams and Natalie Portman trading punches when the heady scent of a perfume (guess what its name is, kids) sends them over the edge.

The parody was premiered back on Feb. 6 at the Gagosian Gallery in Rome, but you can watch the entire “Greed” short here, courtesy of Dazed Digital.

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